About Us
SOVAI Skin is a clean, woman-centered skincare brand rooted in simplicity, healing, and celebration of natural beauty - especially for melanin-rich skin. It was born out of my own experience with skin issues and the lack of gentle, intentional products for women and children. The Affirm system is about nourishment, clarity, and speaking life into our reflection. Its great for targeting acne scarring, dull skin, hyperpigmentation. Extremely oily skin. Those with lots of acne. Helps build and support skin barrier.
It’s not just a product line- it’s a ritual. A moment of stillness. A return to the mirror with love.
Here’s a quick breakdown of what Sovai represents so you can start letting it marinate and maybe start brainstorming visual direction or energy:
• The name is inspired by my daughters Shannon and Satori Solaris
• The S is for both of them
• The V represents the vessel the body, the skin, the space of healing and becoming
• And “ai” means love - it’s soft, sacred, intuitive
So the name itself holds legacy, self-worth, softness, and that sacred, luxury energy we’ve always been leaning toward. It feels warm, intentional, and deeply feminine — not clinical.
Visually, Sovai should feel minimal yet elevated. Clean lines, soft neutrals, natural imagery (flowers, herbs, skin texture). The tone is informative, grounding, and affirming. It’s not hype-based or overly salesy, it’s soul-centered, and our customers trust us to be calm, consistent, and honest.